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Articles by Joanna McLaughlin

• A Few Perfume Industry Secrets ... And What You Need to Know
  The perfume industry is a big business plagued by an old problem: people trying to steal the recipe. The perfume industry protects itself with secrecy, complex formulas, and the fact that real perfume lovers can't help but prefer the original to the copycat stuff.
  Published 29Jul2008, viewed 493 times

• Perfume For Mother's Day: Knock-Off, Counterfeits, and Other Perils
  Mother's Day is perfume shopping season, but unwary buyers may be surprised to find out that in the perfume world, there are genuine products, imitation (but legal) products, and counterfeits. Knowing how to shop for perfume, how to sniff out a fake, and if and when you should go with an imitation is important. This easy guide will help you figure out how to get the real thing.
  Published 26Apr2008, viewed 869 times

• Seven Tips for Picking Out Perfume for Mother's Day
  Mother's Day can be tough for people trying to find the right gift. Perfume is a traditional gift for Mother's Day for good reason: it's luxurious, it's appreciated, and most women enjoy it. However, a visit to the perfume counter can be a scary thing, particularly if you don't know much about perfume. Here are some tips from a perfume counter denizen to make your shopping a whole lot easier!
  Published 25Apr2008, viewed 138 times

• Buying Perfume as a Gift ... Online (It Can Be Done, and Done Well)
  If you're buying perfume as a gift, don't be intimidated. You don't even have to go to the perfume counter anymore! You can shop online and we can help you. This is my advice (and some of my best-loved brands and favorite websites) for making your perfume gift memorable and appreciated.
  Published 14Feb2008, viewed 488 times

• Eleven Rules for Holiday Perfume Shopping
  Every now and then circumstances and misfortune compel a person who knows nothing about perfume to walk down the perfume aisle in the department store with the heroic hope of actually purchasing a perfume for somebody else. It won't be easy, it won't be cheap, but it may be do-able. Here's how.
  Published 25Dec2007, viewed 174 times

• Celebrity Scents: Just A Marketing Gimmick?
  It's hard to pass a perfume counter without seeing the barrage of celebrity fragrances. Are these scents just flat-out marketing ploys to get celebrity-crazy kids to buy ordinary perfume, or are any of them worth checking out? That depends.
  Published 23Dec2007, viewed 202 times

• The Myth of Fragrance by Gender (and Why Women Can Wear Men's Cologne and Vice Versa)
  Perfume today is usually prominently labeled men's and women's and marketed accordingly. But did you know that those dividing lines are artificial and recent, not historical and traditional? Centuries ago, men wore all kinds of perfume, even floral scents, and there was no notion that the genders should have different fragrance products. Today's new gender-spanning fragrances are returning to that old concept--calling it something new!
  Published 29Oct2007, viewed 308 times

• You Can't Beat the Classics When It Comes to Perfumes
  Perfume is a lot like fashion: styles can fluctuate wildly and fragrances may fall in and out of favor almost haphazardly. Yet some fragrances like the venerable Chanel No. 5 stay with us for decades. What makes a perfume a classic? No one knows the exact formula, but here are some musings on perfumes that have stood the test of time.
  Published 21Oct2007, viewed 275 times

• What Perfume Lovers on Cruise Ships Must Know to Get the Best Deals in Fragrance
  Cruise ships offer great opportunities for old and new perfume fans to try and stock up on their favorite fragrances. While the base price of the perfume may not be discounted much onboard ship, the opportunity to try on and wear the scent before you buy it plus the duty-free option (no taxes) mean perfume lovers can nab some good deals onboard ship.
  Published 06Oct2007, viewed 285 times

• Why Marie Antoinette Wore Perfume and Other Stinky Facts from History
  Marie Antoinette definitely wore perfume and perfume has a long history among European royals. However, they saw fragrance as primarily a medical substance, an antiseptic that could possibly keep away the plague and other diseases, and a substance that made it possible to endure the all-too-smelly world around them.
  Published 17Aug2007, viewed 3102 times

• Fragrance and Memories
  Fragrance and memory are tightly intertwined, but we do not entirely know why. In fact, we do not even understand the basic physiology of how we perceive smells at all! But the associations of fragrance and life events can give us pause. Should you give a person in the hospital a gift of her favorite fragrance? Or will it cause her to hate the scent once she recovers?
  Published 11Aug2007, viewed 359 times

• Six Ways to Save On Fragrance Now
  Perfume is pricy, no doubt about it. Many perfume lovers are not loyalists but would rather play the field and own several scents. But how can you afford to buy many different colognes? We unveil six strategies to help you stretch your fragrance dollar and tell you one thing that really won't work out well at all (but you may be tempted to try it).
  Published 10Aug2007, viewed 192 times

• Perfumes that Smell Like Sugar
  Sugar and unusual tropical fruits are increasingly finding their way into the perfume bottle. Is there a link between our love of processed food, skyrocketing obesity rates, and sugar-sweet perfumes? We have no idea, but we do know that some great new perfumes are using some entirely new ingredients from the kitchen.
  Published 05Aug2007, viewed 224 times

• How to Make Sense of a Perfume Review
  Perfume reviews appear all over the place, in magazines, online, and on websites selling fragrance. While most perfume shoppers like to know more about fragrances, a perfume review should ideally be more of a description than a critique since our response to fragrance tends to be extremely personal and subjective. A good perfume review should be more like a snapshot of what the scent is like than a personal response to that scent.
  Published 21Jul2007, viewed 211 times

• Several Excuses to Buy Some New Perfumes This Summer
  Perfume lovers are notorious about collecting many different fragrance products. Why do we need so many? One reason is our mood but another is the weather. Summer is a great time to add to the perfume collection. Summer time fragrances should be lighter, playful, and tend toward citrus or tropical.
  Published 19Jul2007, viewed 150 times

• Perfume Ingredients Demystified
  Perfumes rarely list ingredients on their labels but sometimes will describe scents with all sorts of mysterious ingredients from ancient substances (like frankincense and myrrh) to more normal-sounding ingredients (that we still don't understand) like amber or musk. Perfumes frequently contain a lot of synthetic ingredients, sometimes analogs to real substances, sometimes completely artificial (like aldehyde).
  Published 29Jun2007, viewed 289 times

• Perfume Allergies Stink
  About 1% of the population is allergic to perfume and many more find it physically irritating. Actually, there are only about eight substances that provoke most of the symptoms, but most perfumes do not list their ingredients. The problem is compounded by the fact that fragrance isn't just found in perfume--it's in soap, air fresheners, foods, and even dental cement.
  Published 20Jun2007, viewed 259 times

• Should Perfume be Synthetic or Natural?
  Aldehyde is a synthetic fragrance moleculre used in perfume. Despite the global trend toward preferring naturals over synthetics, in the perfume world, synthetics are preferable. Ever since Coco Chanel unveiled a completely "artificial" scent in the form of Chanel No. 5 in 1923, perfumers have been going synthetic. It's more consistent, gives a greater spectrum of scents, and saves the natural environment.
  Published 09Jun2007, viewed 217 times

• Buying Perfume Online
  Buying perfume online is increasingly popular, but there are some pitfalls to to the online shopping experience. Internet shoppers should beware of knockoffs and counterfeits. The other problem with Internet perfume buying is that sometimes you have to buy a perfume before you can smell it. But there are ways to take the guesswork out of even that.
  Published 05Jun2007, viewed 332 times

• Is Perfume a Better Buy than Cologne?
  When buying a fragrance, is it better to buy a perfume or a cologne? Is an eau-de-parfum the same thing as perfume? Why are some products labeled parfum and others perfume? And what on earth is toilet water? This article provides answers about different fragrance types and considerations when making fragrance purchases that will help you get your very best deal.
  Published 30May2007, viewed 325 times

• How to Find a Great Summer Scent
  In the summer, skin chemistry and lifestyle changes can make it a good idea to re-think your perfume. Lighter products like colognes often work better in the summer than winter. If you use cologne, use a similarly scented body lotion, too, to get some oomph from the fragrance. Lighter fragrances including florals, the newer fruity-florals and even some gender-spanning scents are particularly wonderful for hot weather months.
  Published 24May2007, viewed 451 times

• How to Find Your Signature Scent
  Finding exactly the right fragrance for you can be a daunting task, particularly since there are so many perfumes on the market. This guide helps the perfume newbie or experienced perfume lover find ways to narrow down the field to help select that one (or those several) perfumes that are destined to be signature scents.
  Published 23May2007, viewed 223 times

• Scent Span
  Scent span is a new term to describe how long a fragrance lasts before it fades. Contrary to popular belief, there are some easy things you can do to enhance the scent span of your favorite fragrances.
  Published 10May2007, viewed 351 times

• A Perfumista's Guide to Shopping for Perfume for Mother's Day
  Most women love fragrances so buying perfume for Mother's Day sounds like a great gift idea. And it is! Except for the uninitiated, shopping for perfume can be a confusing and even intimidtaing experience. This article explains where to buy great fragrances, how to navigate the perfume counter (online or at the mall), and names some specific scents as potential gift ideas.
  Published 08May2007, viewed 420 times

• Finding a Retro-Scent for Mother's Day
  Sometimes hunting down a fragrance from yesteryear can be challenging. Fragrances get discontinued, but a tenacious hunter can sometimes uncover those beloved nostalgic scents .. in some unlikely places!
  Published 05May2007, viewed 264 times

• Buying Perfume for Mother's Day
  Mother's Day is almost here and a lot of people will be braving the terrain of the perfume counter. Let this experienced perfume writer help you navigate this unfamiliar terrain.
  Published 01May2007, viewed 243 times

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