Article Directory :: Authors :: H :: Sharon Housley Articles

Articles by Sharon Housley

• Blog Posts that Get Attention
  Writing blog posts is not just about spewing forth content. The best blogs are well thought out, and contain provocative and interesting unique content. Follow these steps to produce a relevant blog worth reading.
  Published 15Apr2008, viewed 139 times

• Avoid Duplicate Content Penalties
  Representatives from the major search engines have all made it clear that they prefer search engines that contain unique content. Webmasters who want to avoid any current or future bans will do well to follow these simple guidelines in order to avoid duplicate content penalties:
  Published 07Apr2008, viewed 149 times

• Performing Better Searches
  Performing and perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to immediately drill down and locate the information they are seeking, without having to wade through a myriad of irrelevant search results in the process. The increasing complexity of search engines has made understanding search engines a necessity for those who spend any amount of time online.
  Published 01Apr2008, viewed 146 times

• How Is Your Business Different?
  Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives.
  Published 31Mar2008, viewed 170 times

• 10 Podcast Tips That Lead To A Great Sound
  A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.
  Published 20Mar2008, viewed 144 times

• Tips for Creating a Real Estate Video Podcast
  The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.
  Published 11Mar2008, viewed 164 times

• What is the Purpose of Your Website?
  When designing a website, it is important that webmasters ask some general questions before they begin the design process...
  Published 06Mar2008, viewed 164 times

• Web Log Analysis
  Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs?
  Published 25Feb2008, viewed 181 times

• Avoid These Common Web Mistakes
  Webmasters need to avoid making these common web design mistakes. Website visitors who have a pleasant experience on a website are more likely to trust the website, and as such they are more likely to purchase products from that website. Use the following guide to avoid some of the more common web design mistakes...
  Published 19Feb2008, viewed 200 times

• ROMM - The Basics of Search Engine Optimization
  The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of the ROMM concept...
  Published 11Feb2008, viewed 195 times

• Web Design Questions and Answers
  How much do you know about web design? Take this web design quiz to find out how much you know about web design...
  Published 04Feb2008, viewed 190 times

• RSS Feed Etiquette
  We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.
  Published 29Jan2008, viewed 161 times

• HTML Web Template Options
  HTML website templates can significantly ease the burden of designing and creating websites by providing webmasters with a ready-made web layout, structure, basic graphics, and color scheme. Templates can generally be edited and customized with any HTML editor. The biggest advantage for webmasters using ready-made templates is the amount of time that can be saved.
  Published 22Jan2008, viewed 229 times

• Internet Marketing Resolutions
  Like any Internet marketer, I have a long laundry list of things that I intend to get to... invariably each year the list grows longer, and rarely do I make any significant headway on new projects, ideas, or marketing techniques. I resolve for that to change in 2008! I have compiled a list of Internet Marketing resolutions for the coming year. If your list is already too long, consider saving time and using the list below.
  Published 15Jan2008, viewed 152 times

• What is Hot and What is Not in Technology for 2008
  After looking into my crystal ball, I have made a cluster of predictions about what will be hot, and what will be not so hot in technology for 2008.
  Published 08Jan2008, viewed 148 times

• 2007 Reflections, 2008 Predictions
  The lens through which viewers receive their news has changed. The images of struggle are no longer frozen in time; technology has helped preserve and personalize these conflicts by producing moving tributes to the conflicts of humankind.
  Published 01Jan2008, viewed 213 times

• Create Professional RSS Feeds
  More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...
  Published 29Nov2007, viewed 203 times

• Free Web Marketing Tips
  Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.
  Published 14Nov2007, viewed 185 times

• Business Card Tips
  Networking is an invaluable opportunity, and one that should not be wasted. In order to maximize networking, it is strongly suggested that all business professionals carry business cards. The business cards can be exchanged during introductions, both as a convenience and as a memory aid. In other words, business cards allow networkers to further the relationship through future contact.
  Published 01Nov2007, viewed 327 times

• Technology and Politics; The Internet's Influence on Politics
  Can, and will, the next generation of politicians exploit the communication mediums available to them? Will the new communication mediums have the power to influence public opinion? Will politicians be the victims of technology, or will they use it to their benefit?
  Published 23Oct2007, viewed 384 times

• Realtors use RSS to Expand Their Reach
  RSS feeds are becoming an essential tool for Realtors, who are struggling in a declining market. Real estate offices that adopt technology as a marketing tool will remain one step ahead of their competition.
  Published 18Oct2007, viewed 177 times

• Social Bookmarking Quiz
  Take this Social Bookmarking Quiz and determine how much you know about the collective voice!
  Published 16Oct2007, viewed 182 times

• Basic Color Theory for Designers
  Color is an important form of nonverbal communication. From the clothes we wear to the food we eat, color influences our choices. Our perception of the world is affected by color. Likewise, the way the world perceives us is also affected by color. In fact, color, many times, is the most significant feature of an item. Designers, therefore, cannot afford to treat color lightly.
  Published 03Oct2007, viewed 211 times

• Technology and Politics
  Rather than creating the perfect ten second sound bite, candidates must let go and have a real conversation. Interactive. Up close and personal. Maybe as candidates are forced back to earth and voters gain a stake in the process, America will become the voice of the unschooled as well as the educated, the poor as well as the rich, men and women of all ages and every race. After all, isn’t that what democracy is supposed to be?
  Published 23Sep2007, viewed 216 times

• What Makes a Good Logo?
  Logos are the building blocks of a company or product identity. Be sure to take the time to find a logo that reflects the values that you, as a business owner, want associated with your business. Find a logo that is more than just a graphic.
  Published 12Sep2007, viewed 275 times

• Listen to What Your Customers Are Saying
  Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor.
  Published 03Sep2007, viewed 222 times

• Common Errors that Kill Search Engine Ranking
  Tricking the search engines just does not work. The search engines do not look kindly upon webmasters who attempt to deceive the search engines about the content contained on a webpage.
  Published 13Aug2007, viewed 335 times

• Tips to Get Press Coverage
  Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content.
  Published 08Aug2007, viewed 212 times

• Financial Companies are Embracing RSS Feeds
  Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.
  Published 30Jul2007, viewed 204 times

• Keep Your Website Search Friendly
  Your website should be designed with search engines in mind. Too many web designers are graphic artists that excel at image manipulation, but lack a basic understanding of search engine optimization. Web design and search engine optimization (SEO) should not be mutually exclusive. Webmasters should have a clear understanding of both design techniques and how the search engines work.
  Published 24Jul2007, viewed 191 times

• Royalty Free Stock Photos for Web Design
  Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. A customer who uses stock photography instead of hiring a photographer can save time, effort and money. Typically publishers can either purchase exclusive rights to a single image or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of photos over a specified period of time.
  Published 11Jul2007, viewed 231 times

• RSS Feed Use in the Legal Field
  Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.
  Published 09Jul2007, viewed 237 times

• Copyrights and Trademarks
  Copyright is a type of intellectual property. A copyright is a set of exclusive rights granted by the government for a limited time to protect the particular form, way or manner in which an idea or information is expressed. Copyright is the legal protection given to artists or producers of creative work which protects them against unauthorized copying of their work.
  Published 12Jun2007, viewed 355 times

• How Unique is Your Business?
  All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues.
  Published 05Jun2007, viewed 272 times

• Academia and Educators Utilize RSS Feeds
  Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.
  Published 30May2007, viewed 242 times

• Why Independent Artists and Musicians Should Podcast
  Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists.
  Published 21May2007, viewed 391 times

• Podcasting Just Might Be the Tool to Revolutionize Education
  Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigest colleges from Bentley to Purdue have flocked to this medium.
  Published 15May2007, viewed 271 times

• Where to Locate Quality Stock Photos for Websites
  Professional photographs in a website give the website a professional look. Many webmasters do not realize that photographs are copy written and in many cases illegal to use a photograph or image that you find on the web without properly licensing it.
  Published 07May2007, viewed 318 times

• How to Conduct an Effective Podcast
  Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.
  Published 30Apr2007, viewed 288 times

• How and Where to Locate Podsafe Music for Podcasts
  Adding music and sound effects to a podcast does not need to be difficult. There are a number of podsafe music directories that allow for podcasters to locate theme music or sound effects to enhance their podcast. This new industry understands the complexity of licensing professional music and the majority of these repositiories provide royalty free music clips for podcasters to use in their shows.
  Published 18Apr2007, viewed 322 times

• Building an Image with a Logo
  Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.
  Published 04Apr2007, viewed 269 times

• Making Your Podcast Standout
  Podcasts are becoming more and more commonplace, distinguish your podcast by polishing it and properly publicizing it.
  Published 27Mar2007, viewed 299 times

• 13 Tips to Maintaining and Growing an RSS Feed Subscriber Base
  You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.
  Published 17Mar2007, viewed 293 times

• Podcasting Do's and Don'ts
  Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.
  Published 06Mar2007, viewed 256 times

• Podcast Audio Recording Tips
  When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.
  Published 26Feb2007, viewed 295 times

• Vertical Marketing with Niche RSS Feeds
  Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.
  Published 14Feb2007, viewed 321 times

• A Quiz: Test Your Podcasting Knowledge
  How much do you know about podcasting? Take the podcasting quiz to test your knowledge.
  Published 05Feb2007, viewed 345 times

• What RSS is Not!
  In the short time RSS has been around, many misconceptions have been formed for a surprisingly simple concept. RSS is simply a standard for syndicating information (any type of information) on the web.
  Published 29Jan2007, viewed 291 times

• How do you get ideas for blog posts and RSS feed posts?
  The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content. Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content.
  Published 21Jan2007, viewed 334 times

• What is Hot and What is Not in Technology
  A look at technology trends. Predictions about what is hot and what is not in technology.
  Published 17Jan2007, viewed 339 times

• Webmaster and Small Business Resolutions
  Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters and small business owners:
  Published 08Jan2007, viewed 306 times

• Reflections of 2006 and Predictions for 2007
  For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories.
  Published 01Jan2007, viewed 343 times

• Content Rich Creativity
  Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.
  Published 27Dec2006, viewed 309 times

• Link Bait vs. Link Love
  Search engines value websites that have numerous incoming links spread over a large number of pages within a domain . In other words, a website that has large number of incoming links to various pages within the website will generally rank better than a website that only has links to a single page.
  Published 20Dec2006, viewed 336 times

• Unique Selling Proposition
  Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.
  Published 19Dec2006, viewed 378 times

• RSS Feed and Blog Etiquette
  There is no Emily Post in blogging that offers etiquette advice, or a Miss Manners that details appropriate behavior. That does not mean there are not acceptable and unacceptable actions that bloggers should take. In order to efficiently communicate as a blogger on the Internet, it is critical to understand the unwritten rules of blogging etiquette.
  Published 04Dec2006, viewed 393 times

• A Quiz: Test Your RSS Smarts
  You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.
  Published 21Nov2006, viewed 360 times

• A Look at Slogans
  Let's take a look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.
  Published 14Nov2006, viewed 455 times

• Top 10 RSS Do's and Don'ts
  RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.
  Published 31Oct2006, viewed 332 times

• Webmaster Tips
  According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.
  Published 27Oct2006, viewed 370 times

• My Google Wish List
  There are a number of "wishes" that I have for Google's future. While I would like number one ranking for all of my important keywords and phrases, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole.
  Published 26Oct2006, viewed 402 times

• Spy on Your Competitors; 10 Tips To Monitoring The Competition
  The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.
  Published 26Sep2006, viewed 302 times

• What Are Content Rich Sites?
  If you are like many of those who started out with intentions of making millions online and are struggling to capture the attentions of the large search engines, you are in good company. Times have changed, and due to the low cost of entry, the online world is becoming very competitive for businesses starting out.
  Published 18Sep2006, viewed 295 times

• A Quiz: Test Your Internet Marketing Knowledge
  Do you fancy yourself a webmaster or SEO expert? Take this internet marketing quiz to see how much of a master you really are.
  Published 12Sep2006, viewed 359 times

• Why Pay for Advertising That Does Not Yield Sales, Increase Your Conversions
  What if you could increase the number of people that visit your site to customers who purchase or take action on your site by 1 percent. What would a 1 percent increase in conversion mean to your bottom line? Even on low ticket items, a 1 percent increase in conversions can be potentially staggering when considered over time.
  Published 05Sep2006, viewed 298 times

• The Dangers in Blogging
  I have heard many a blogger say that blogging fills a need. While blogging provides a humanizing effect on news and journaling, it also opens a window into personal lives. The details shared in blogs were once only available to a select group of friends, and while blogging has become common place, it has risks that should not be ignored.
  Published 28Aug2006, viewed 340 times

• Compelling Articles Make Great Content
  Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.
  Published 21Aug2006, viewed 375 times

• The Dangers of the Anonymous Internet
  Child exploitation and the rise of Internet related crimes is increasing. Child exploitation has no boundaries; pedophiles exist in every socioeconomic, ethnic and religious community. Consider these statistics, 20% of children online are approached sexually online. 89% of those advances take place over instant messaging.
  Published 14Aug2006, viewed 339 times

• RSS Feed Tips to Help Search Engine Optimization
  RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted.
  Published 07Aug2006, viewed 309 times

• Tips to Keeping Children Safe Online
  There was once a time when you only had to worry about children when they were outside or not at home. Those times have changed. Strangers can now enter your home, without a key or coming through a door. How you may ask? These strangers enter your home using a keyboard. These strangers can befriend your children online.
  Published 02Aug2006, viewed 353 times

• Questioning Online Credibility
  Human nature invariably prompts a level of trust;if it is written, it must be true. We live in a generation where we expect authors, editors and publishers that are qualified to write on various topics. What qualifications are required to post a blog, write an online article, or edit a wiki? Some web surfers may find the answer startling: None.
  Published 20Jul2006, viewed 331 times

• Everything You Need To Know About Linking
  Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm.
  Published 11Jul2006, viewed 375 times

• The Dangers of Online Interaction
  The proliferation of computer technology and emergence of the Internet has enhanced the lives of children and adults. Increasing productivity and efficiency, the Internet is a powerful educational tool, and it provide youths a vast amount of information. That said, it is important to remember that the Internet can also be very dangerous. Criminals are using modern technology to prey on innocent victims.
  Published 26Jun2006, viewed 349 times

• 10 Tips for Podcasting Success
  As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.
  Published 19Jun2006, viewed 355 times

• Podcasts Bring People Closer to Faith
  The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith.
  Published 12Jun2006, viewed 365 times

• Tips for Promoting Your RSS Feed
  In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.
  Published 06Jun2006, viewed 346 times

• Search Engine Optimization Tips
  When struggling with search engine optimization just go back to the basics. What do search engines want? Search engines want to return search results, that are relevant and useful to the searcher. Webmasters can help search engines discern what keywords or phrases their site relates to.
  Published 30May2006, viewed 384 times

• Tips to Selecting an RSS News Aggregator
  These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.
  Published 22May2006, viewed 331 times

• What is Fair Use?
  Determining protection can be complex. Fair use is often disputed, and it is difficult for legal scholars to understand, and even more difficult for publishers to decipher. When determining fair use there are a few questions that help determine whether a copyright violation has occurred.
  Published 19May2006, viewed 336 times

• Social Networking for Business
  Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business relationships and interact with other small businesses is often mutually beneficial and should not be underestimated.
  Published 10May2006, viewed 363 times

• Tips to Promoting Podcasts
  Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.
  Published 02May2006, viewed 351 times

• Google, Paranoia or a Cause for Concern?
  Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.
  Published 28Apr2006, viewed 347 times

• Tips to Writing a Good Press Release
  Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost.
  Published 18Apr2006, viewed 382 times

• Interesting Uses for RSS Feeds
  The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.
  Published 11Apr2006, viewed 321 times

• Positive PR As A Marketing Tool
  While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure.
  Published 30Mar2006, viewed 353 times

• Understanding Social Bookmarketing and Delicious
  Delicious is a social bookmarking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular. In order to ease the burden of producing consistent stream of fresh content, publishers are turning to users to build, categorize and qualify content.
  Published 27Mar2006, viewed 327 times

• Google AdSense Tips
  AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense.
  Published 16Mar2006, viewed 387 times

• Organic Search Engine Optimization
  The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement.
  Published 08Mar2006, viewed 362 times

• Monetizing RSS Feeds
  Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
  Published 02Mar2006, viewed 326 times

• Web Applications vs Desktop Software
  There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent desktop software from becoming obsolete.
  Published 22Feb2006, viewed 363 times

• What is Google Base?
  Google Base, is a new service in beta, from Google that requests that publishers add their information to the "Google Base". Google Base is hosted by Google. All types of item submissions are accepted online and off-line information in a variety of formats.
  Published 16Feb2006, viewed 337 times

• Realtors Employ RSS Feeds to Sell Homes
  Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week.
  Published 10Feb2006, viewed 359 times

• Top 10 Tips for Creating Unique Online Content
  A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A "sticky" website is one that attracts individuals and encourages them to return.
  Published 07Feb2006, viewed 376 times

• Great Online Resources for Webmasters
  As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters
  Published 24Jan2006, viewed 314 times

• What is Web 2.0?
  There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application. So what is Web 2.0?
  Published 23Jan2006, viewed 366 times

• Website Resolutions
  As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty quick improvement tips for the new year.
  Published 11Jan2006, viewed 307 times

• Technology Predictions for 2006 and Reflections for 2005
  Technology is usually thought of as impersonal, but something needs to be recognized; without technology the personal elements of the 2005 tragedies would not likely have been conveyed to the extent and timeliness they were.
  Published 04Jan2006, viewed 366 times

• Unique Online Marketing Opportunities for Marketers
  These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels, that compliment strong online marketing campaigns.
  Published 15Dec2005, viewed 325 times

• Why Educated Consumers Are Better Customers
  Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.
  Published 07Dec2005, viewed 308 times

• Tracking and Monitoring an RSS Feed's Success
  Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
  Published 30Nov2005, viewed 386 times

• The Power of Web Directories
  Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized.
  Published 21Nov2005, viewed 329 times

• Develop Quality Content to Rule the Web
  The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.
  Published 14Nov2005, viewed 332 times

• Advertising in RSS Feeds
  As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.
  Published 09Nov2005, viewed 331 times

• Instant Podcasts Without Saying a Word
  By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious.
  Published 27Oct2005, viewed 376 times

• What is Creative Commons
  A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.
  Published 18Oct2005, viewed 395 times

• RSS Security
  As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel.
  Published 12Oct2005, viewed 387 times

• RSS Ego Searches
  Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords.
  Published 08Sep2005, viewed 484 times

• The Copyright Debate and RSS
  RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right?
  Published 18Aug2005, viewed 375 times

• Short Term vs Long Term Marketing Efforts
  In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.
  Published 08Aug2005, viewed 469 times

• Promote Your Blog
  Well, you've joined the others and have created a blog. It is time to tell the world about your online journal.
  Published 27Jul2005, viewed 544 times

• The Future of RSS is Not Blogs
  Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.
  Published 21Jul2005, viewed 409 times

• Pay Per Click Definitions
  Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.
  Published 19Jul2005, viewed 452 times

• Competition is Good, Copying is Bad
  I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of flattery, copying someone else's work is simply wrong.
  Published 12Jul2005, viewed 396 times

• When Something Online is Free
  Companies or individuals may promote a free offer or service for any number of reasons. From branding to ad revenue, companies often use "free" to attract attention or interest. As a consumer, it is important to realize what "free" might really mean.
  Published 28Jun2005, viewed 464 times

• More on Keywords
  Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to the products, services, or information you are promoting or searching for.
  Published 23Jun2005, viewed 433 times

• What is Wiki?
  Wiki is web server software that allows users to contribute content. Collaboration is the key to Wiki, which is designed as a powerful system for online communities to build web pages and web sites. Unlike blogs and forums, all users are allowed to contribute and edit existing content.
  Published 08Jun2005, viewed 466 times

• Podcasting Tools
  Podcasts are simply RSS feeds that contain audio content. By using a combination of RSS and podcast related tools users can use this new communication medium. The following tools assist webmasters in using RSS and podcasts to maximize their time.
  Published 26May2005, viewed 471 times

• Developing Content Sites as Marketing Tools
  Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.
  Published 20May2005, viewed 470 times

• The Evolution of Google AdSense
  The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.
  Published 10May2005, viewed 425 times

• The Power of Topic Specific Search Engines
  While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.
  Published 27Apr2005, viewed 422 times

• 10 Tips for Bloggers
  There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.
  Published 21Apr2005, viewed 717 times

• How Podcasting Works
  has been said that in October of 2004 a Google search returned less than 6,000 results for the term podcasting. Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.
  Published 14Apr2005, viewed 555 times

• Steps to Creating and Promoting RSS Feeds
  RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. Where do you start?
  Published 01Apr2005, viewed 535 times

• Displaying RSS Feeds
  Content contained in RSS feeds can be added to websites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.
  Published 23Mar2005, viewed 646 times

• Search Engine Optimization for RSS Feeds
  Tips for Helping Your RSS Feed Perform! In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.
  Published 16Mar2005, viewed 450 times

• Innovative Business Use of RSS as a Technology
  While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information.
  Published 10Mar2005, viewed 509 times

• How Podcasting is Used
  Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth.
  Published 02Mar2005, viewed 546 times

• RSS: News You Choose
  Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information.
  Published 23Feb2005, viewed 455 times

• RSS Tools
  Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources.
  Published 09Feb2005, viewed 569 times

• Determining Keywords
  Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches. The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that *you* feel are relevant terms.
  Published 03Feb2005, viewed 658 times

• Understanding Web Logs and Why it Matters
  General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable.
  Published 26Jan2005, viewed 493 times

• What is Podcasting?
  Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does.
  Published 19Jan2005, viewed 832 times

• Webmaster Tools and Resources
  With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle.
  Published 11Jan2005, viewed 555 times

• Tools for Online Tracking
  In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences.
  Published 04Jan2005, viewed 493 times

• Benefits to RSS
  RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details.
  Published 08Dec2004, viewed 613 times

• Do I Need A Feed?
  RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.
  Published 12Nov2004, viewed 480 times

• What is Shareware?
  Shareware is software that you can try before you buy. Software developers post trial versions of their software on websites. Consumers can then download the trial version to their computer and evaluate it. If the consumer likes the software they can purchase it. Shareware is also called try before you buy.
  Published 04Nov2004, viewed 490 times

• Blogs for Kids
  Flush out the writer in children. Blogging could draw out a young writer and open doors to their future. Consider encouraging your child to start blogging! Children love having an audience. The instant recognition and approval that comes from a crowd just can't be beat. Employing blogs to help develop good spelling habits, grammar skills, and develop a love for writing at a young age is an innovative concept that has potential benefits.
  Published 28Oct2004, viewed 549 times

• Article Syndication - A New Vehicle for King Content
  Many webmasters are struggling to find fresh, innovative content while other savvy webmasters have realized the potential hidden within RSS and are adopting the technology at a maddening pace. By utilizing RSS, webmasters can tap numerous free content sources with very little effort. RSS truly is a webmaster's key to free content.
  Published 19Oct2004, viewed 489 times

• Blogging for Dollars
  Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
  Published 12Oct2004, viewed 534 times

• Internet Communication Methods
  Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next? How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.
  Published 04Oct2004, viewed 1400 times

• Understanding Affiliate Programs
  Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any eferrer or website that promotes a product in an effort to earn revenue. A merchant is defined as someone who owns a product and is sharing revenues with an affiliate based on the affiliate's performance.
  Published 29Sep2004, viewed 489 times

• Website Globalization
  The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.
  Published 23Sep2004, viewed 511 times

• Relationship Networking
  Relationship networking is simply the art of meeting people and benefiting from those relationships. Often the benefit of these relationship is to obtain information and leads to further grow your business.
  Published 13Sep2004, viewed 547 times

• What is an Acceptable Response
  Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries?
  Published 24Aug2004, viewed 1018 times

• Understanding Google AdWords
  Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen. Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience.
  Published 18Aug2004, viewed 2597 times

• Understanding Google AdSense
  Google Adsense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral. Google's Adsense program essentially allows approved websites to dynamically serve Google's pay-per-click Adword results.
  Published 11Aug2004, viewed 2470 times

• What Are RSS Feeds
  As the web has become more crowded webmasters have been striving to provide fresh and up to date content for their website visitors. Many webmasters have discovered they can easily utilize the information in RSS feeds to provide fresh web content.
  Published 03Aug2004, viewed 996 times

• Affiliate Communication
  When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's web site, and therefore expands a merchants market. An affiliate may not be able to actively keep up with the merchants product, it is important for a merchant to keep affiliate's informed about new product information.
  Published 27Jul2004, viewed 837 times

• The Value of Forums - Finding Forums
  There are literally thousands of online forums that cover a wide range of topics. Forums provide individuals, who share a common interest, with a meeting place for open discussion, and a great gathering spot for water cooler talk. When used properly forums can be an excellent business tool and resource. By providing well thought out, helpful responses posters can develop a reputation as an industry expert.
  Published 22Jul2004, viewed 953 times

• What Are Blogs?
  Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be.
  Published 14Jul2004, viewed 1082 times

• Benefits to Shareware
  Shareware has been fighting the stigma of being misunderstood for decades. While corporate software giants can no longer ignore the marketing potential of a trial version, small software startups are struggling with new listings and bandwidth costs. Businesses and individual consumers need to take a closer look at the benefits of taking advantage of shareware marketing.
  Published 09Jul2004, viewed 1046 times

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